race car sponsorship proposal

Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. We work together, help each-other out, and do all we can to make sure well have a great race. You do not need to include every cost. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Paramount Primary. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. If you dont, it might be worth working with a designer to create this as they work on your proposal. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . 2. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Why is it better than everyone else's? If theyre not quite right, ask yourself why. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. to see that back in extra sales. Do not plead. To make that happen, you need your initial reach-out to be as concise and to the point as possible. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . The best way to learn about racing sponsorship is to read as much as you can about the subject. Include contact information on the introductory letter and proposal. Text of Pravega Racing Sponsorship Proposal. Make a list of every racing expense you incurred over the past season and tally the entries. How will your sponsor assess the sponsorship and whether it has been a success for them? Tallulah Philange has worked as a journalist since 2003. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Use all forms of media to showcase who you are: text, photo, audio, and video. Its a great thing to have but it will not help you secure sponsors on its own. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. How do I write a sponsorship proposal? Everyone from the outside thinks that everyone racing cars has sponsors. Not all benefits will be relevant to every business. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. How to Write a Sponsorship Letter. Race Car Sponsorship Proposal Template. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . 0000054541 00000 n Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . Don't ask yourself "How low should I go?" The marquee value of your corporation's name affiliated with the Pearson Racing. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. [1] 2. Collect this information together when it comes to talking about renewal. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Our packages range from $1,000 personal sponsors to premier. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. putting on races, come join our race directors Facebook group, For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Before you even consider approaching a sponsor, put together a sponsorship . But with good content and a consistent posting strategy, you can grow your following and increase your reach. You and any potential sponsors need to work together to achieve what you both need. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. You have to sponsor me because my car always gets 100 likes on social media. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Posted on January 12, 2023 by admin. Tell us about the class you run. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. Collect evidence throughout the race season testimonials, statistics, etc. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. It is your job as rights holder to understand what these objectives are and how you can best serve them. Without primetime TV coverage, how will people see your sponsors name/product? Read on for a step-by-step guide to getting sponsored. An initial deposit of ($ amount) must be paid on or before (date). Consider what will be most impressive to the types of sponsors you want to target. Make your direct pitch. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. You are so much more than a racing driver so think about your interests and skills outside of motorsport. Print out the letter and mail it or hand-deliver it to the potential sponsor. The NHRA secured its new title sponsor, Camping World, after a series of interactions . NO! So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. . Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Write down every possible attribute you can give to a sponsor. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. These can include: Ok - so you have a good understanding of what you have to offer. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. You can use this to get an idea of a suitable industry or company. One of the biggest mistakes drivers make is getting too lost in their own heads. Create a portfolio, be presentable and professional. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Sponsorship Proposal. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. s !1A"3Qa5RSTrt#$2BqUb The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. The cover page should include the details of the potential client and your details. Will they be seen as an innovator in their company if the sponsorship succeeds? Dont let imposter syndrome get the best of you. Harvick has spent 23 seasons in the NASCAR Cup Series. <> If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Dont just approach motorsport press for coverage. w$ 4iw*\xKLZwI[}K|=Q|>W`! This clean sponsorship proposal design fits all kinds of projects. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Valvoline has been there for as long as people have been racing cars. Redline360. Steps. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Sponsorship is much more than whether or not your car is a good platform to showcase their parts. So I built it myself-Ferdinand Porsche. Download. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Fast Feb is back but its looking a little different for 2023! A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Write what the sponsor will get in return, working from the list you have prepared. startxref Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. There are plenty of people (often very young) who show up with that intent. Leg Daddy Racing Sponsorship Proposal 1. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Your true request is that you are asking to be part of the sponsor's sales team. The racing team approaches a mid to high scale business organization asking them for sponsorship. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. No matter what you do, try and bring consistency into all elements of this process. hb```"gVa1G2S\Z&80~QRse Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. Available on your favorite podcast player. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. This is how you present yourself as a racing driver and show your value to potential sponsors. If you want to run in one of the very few racing series that do get sponsors and prize money? When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. Sponsorships are not charity. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream Neither Agree Nor Disagree 2.18%. Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. The racing team approaches a mid to high scale business organization asking them for sponsorship. Present the benefits you offer clearly and simply. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream We believe auto racing sponsorship can offer a significant foundation from Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. endstream endobj 73 0 obj <>stream We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. Do people regularly gravitate towards you for some reason or other? You need to know this to be able to create a compelling case for why a business should sponsor you. Consistency is all about keeping going. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP If you let racing get too close to Work all the fun goes away. Will you sponsor my race car? From NASCAR, to Club Racing, to go-karting. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Find a class thats easy on consumables and where cars are affordable. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. How do I find companies to sponsor my race car? Argument template relies upon theory and the author's experience teaching this talent. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. . . And you can use it to find sponsors for your event through our Sponsor Finder tool. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. How will the person opposite you stand to gain from the sponsorship? Go in with no agenda, otherwise, itll come across as disingenuous. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. Nationally Televised. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. This is where your niche makes things easier. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Race Car Sponsorship Proposal Template. Include references to your relationship-building conversations. A good marketing/sponsorship proposal includes: 1. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. "The Forms Professionals Trust . Pravega is the Sanskrit word for High Speed. You will use that information to get back to your sponsor with a winning proposal. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. This tool allows to fill out any PDF or Word document directly from your browser (no software . If you want to prove value to potential sponsors in road racing, you need to get creative 0000051603 00000 n Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. stream Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Do your posts get engagement? You might be sending gentle emails before pitching more formally. All sponsors are encouraged to attend racing events. 68 11 And you're not alone. 02. This is the part that actually attracts your potential sponsor. You might be messaging lifestyle brands on Instagram. E@!Euq[dIV%ehJQ5$ Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Update your sponsor with reports on the work youve been doing for them. Download this 100 percentage editable presentation and get access to our highly . 01. It will be worth it. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. How long you have been racing. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Include methods like cheque, e-transfer, PayPal, etc. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Go more into depth with your research to get a sense of their specific goals. 1. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. How it REALLY works, what it really is, and how to get it. Use your market research data to request a feasible amount. You need to show up to a potential sponsor with a persuasive, well thought out plan. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. But these features dont work alone. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. Thank the letter reader for his or her time and include all of your contact information. So fo ahead, drop them in the comments section below. Be sure to target each proposal to the specific potential sponsor. We are a Military Team that runs in Michigan . Buy tickets for a NASCAR or F1 race. The easiest way to get motorsport sponsorship is to build a network. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. If anything, it means the opposite. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Are you looking at club racing as a stepping stone to Going Pro? Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. It's now time to decide whom to approach and how to get them interested in sponsoring your race. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Want to sit next to thousands of screaming fans? Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. But avoid: Well done on getting to your first sponsor meeting! Think of it more like a sales deck. Create a clear list of features and benefits that you can pick and choose from. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. Look through the instructions to learn which data you must give. I spent some time working for a good friend in his race shop. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks.

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